1. Cookies and similar technologies
Cookies are small pieces of information stored by a website in a browser. This policy also covers local storage and similar technologies used for the same purposes.
2. Essential storage currently used
- bcg_consent · Provider: BCG · Type: first-party cookie (version 2) · Purpose: remember analytics and marketing choices and the time of selection · Duration: 180 days after selection, or until deleted
- This item remembers your accept or reject choice; it does not itself enable optional tracking.
3. Analytics cookies
These technologies help measure site usage and performance. They are currently inactive. If BCG later connects an analytics tool such as Google Analytics, it will run only after analytics consent.
4. Marketing cookies
These technologies may measure advertising performance and consultation conversions or support relevant advertising. They are currently inactive and will run only after marketing consent.
5. Managing consent
On your first visit, choose ‘Accept all’, ‘Reject optional’ or ‘Cookie settings’. You can later change or withdraw your choice using the ‘Cookie settings’ button in the page footer. You may also clear storage through your browser.
6. Changes and contact
If providers or purposes change, this policy will be updated and fresh consent requested where required. Contact: privacy@bcgmed.com
7. Revision history
- October 9, 2026 Added daily unique visitor counts (a hash made with a daily-changing random value, used only in server memory), visits and bounces, country/region/city, acquisition channel and campaign tags, device/browser/OS type and browser language totals to the cookieless visit statistics Current
- September 30, 2026 Added the acquisition source recorded with consultation and newsletter requests (first page visited, referring site’s domain, campaign tags) and the session storage item bcg_attribution View previous version
- September 28, 2026 Added cookieless visit statistics (purpose, what is stored, 13-month retention, how to opt out) View previous version
- August 9, 2026 First published View previous version