1. Cookies and similar technologies
Cookies are small pieces of information stored by a website in a browser. This policy also covers local storage and similar technologies used for the same purposes.
2. Essential storage currently used
- bcg_consent · Provider: BCG · Type: first-party cookie (version 2) · Purpose: remember analytics and marketing choices and the time of selection · Duration: 180 days after selection, or until deleted
- This item remembers your accept or reject choice; it does not itself enable optional tracking.
3. Analytics cookies
These technologies help measure site usage and performance. They are not currently used. If BCG later connects an analytics tool such as Google Analytics, it will run only after analytics consent. If you reject analytics, you are also excluded from the cookieless visit statistics below.
4. Marketing cookies
These technologies may measure advertising performance and consultation conversions or support relevant advertising. They are currently inactive and will run only after marketing consent.
5. Cookieless visit statistics
To improve this website, BCG keeps its own visit statistics without cookies or device identifiers.
- Purpose: to understand which pages are read and which lead to consultation requests and newsletter signups, so that we can improve our content and site structure.
- How: BCG’s server counts visits when it delivers a page. No new cookie, local storage, device identifier or tracking script is stored or run, and no third-party analytics tool such as Google Analytics is used.
- What is stored: daily totals only (Korea time) — views per page address (without search terms or query parameters), the referring site’s domain (for example google.com or naver.com) or ‘direct’, the number of visits to the consultation page, consultation requests and newsletter signup requests, and the number of requests classified as automated (bots).
- What is not stored: IP addresses, browser or device details, the full address of the previous page, search terms, form contents, email addresses or anything else that could identify you or tell visitors apart. The browser type and previous page used to classify a request are discarded as soon as the totals are added.
- Retention: daily totals are deleted automatically after 13 months. Website security and access logs are separate from these statistics and are kept for the period stated in the Privacy Policy (Retention).
- How to opt out: if you reject ‘Analytics cookies’ or choose ‘Reject optional’ in ‘Cookie settings’ at the bottom of each page, your visits and requests are not counted while that choice is stored. The choice is remembered for 180 days in the bcg_consent item described in this policy; no new cookie is created for these statistics. Visits made before any choice are counted.
- Use: only authorised BCG staff can see the totals in the administration screens. They are not shared with third parties or used for advertising.
6. Acquisition source of consultation and newsletter requests
To judge the effectiveness of advertising and content, BCG records how you found this website when you send a consultation or newsletter request.
- What is recorded: when and on which page you first arrived (without search terms or query parameters), the referring site’s domain (for example google.com or chatgpt.com — never the full address or search terms), campaign tags on the link (utm_source, utm_medium, utm_campaign, utm_term, utm_content), the names of ad click parameters (such as gclid — never their values) and the resulting category (for example Naver search, search ads, AI assistant, social, direct). If you arrive again through another route in the same tab, the latest route is recorded too.
- How: the information is kept only in the browser tab’s session storage (sessionStorage, item bcg_attribution); no cookie is created. It is deleted when the tab is closed and is sent to BCG only with a consultation or newsletter request.
- Use and retention: the acquisition source received with a consultation request is kept for the same period as that inquiry and used by authorised staff only to handle the inquiry and to judge advertising effectiveness. For newsletter requests it is not stored with the subscription; it is only added to daily totals.
- How to opt out: if you reject ‘Analytics cookies’ or choose ‘Reject optional’ in ‘Cookie settings’ at the bottom of each page, nothing is stored and a request carries only the domain of the site you came from immediately before the form page.
7. Managing consent
On your first visit, choose ‘Accept all’, ‘Reject optional’ or ‘Cookie settings’. You can later change or withdraw your choice using the ‘Cookie settings’ button in the page footer. You may also clear storage through your browser.
8. Changes and contact
If providers or purposes change, this policy will be updated and fresh consent requested where required. Contact: privacy@bcgmed.com
9. Revision history
- October 9, 2026 Added daily unique visitor counts (a hash made with a daily-changing random value, used only in server memory), visits and bounces, country/region/city, acquisition channel and campaign tags, device/browser/OS type and browser language totals to the cookieless visit statistics Current
- September 30, 2026 Added the acquisition source recorded with consultation and newsletter requests (first page visited, referring site’s domain, campaign tags) and the session storage item bcg_attribution View previous version
- September 28, 2026 Added cookieless visit statistics (purpose, what is stored, 13-month retention, how to opt out) View previous version
- August 9, 2026 First published View previous version